Hitting the Target

We tend to think about communication as like an archer firing an arrow at a target in an open field. In reality, landing an important piece of communication is like firing an arrow into a target in woodland. There are so many obstacles in the way trying to stop the message you want to convey embedding in the target so that there is a response. Becoming aware of the terrain and the obstacles would be a logical first step to help the arrow land. So how do you do that? Speak Last That is where 'speaking last' comes in. It aids your understanding of the issues and allows you to guide your message more accurately. It allows you to consider their position, their objections and give reasons to your

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